GIFs for Brands
GIFs are a fun and impactful way for your business and brand to be seen by others.
You can add them to your website, Instagram, Canva for your reels or video posts, email signature, and upload them to premier pro, iMovie or similar apps.
When they are uploaded to a platform like GIPHY, and you have a brand account, then they can be shared by others on platforms like, Instagram, Facebook, Signal, Twitter, iMessage. More info below.
I create animated or non-animated sticker GIFs and video based GIFs, for your logo, brand graphics, phrases etc, using your own brand artwork/videos, or I can create custom illustrations.
I animate mostly in Adobe After Effects, and will either draw them in the digital drawing app Procreate or Adobe Illustrator, or Photoshop.
I am a verified artist on GIPHY, with 77.4M views as of writing.
To find my profile and my GIFs search my handle: @Guidedbylightart either on the GIPHY website or app,
or when searching for GIFs on Facebook or Instagram, etc.
Below you will see some examples of GIFs I have created and information on how we can work together.
Sticker GIFs
These are sticker GIFs. If you have a GIPHY brand account they will be searchable to use in Facebook and Instagram stories (and other social media platforms). They can also directly be uploaded to your website, used in emails, in reels etc. Here are some examples of sticker GIFs I made for HMI Nutrition School , Divine Drip Jewelry and Florida’s best Latin vegan food truck Plant-Based Wellness Con Sabor, as well as some my own GIFs.
Video Based GIFs
Here are some examples of video based GIFs. These show up in Facebook posts, Signal chats, Instagram comments when you have a GIPHY brand account. Otherwise they can also be directly uploaded to your website, email and so on.
Creating your GIFs
Depending on the GIF design or request I will either digitally hand draw the artwork, or I will create GIFs from any existing 2D illustrations, photos/videos or logo files that you provide me with (for logos please send me .ai/.svg files if you have them, if you do not please let me know and we can discuss other services I can provide to recreate your logo etc or our animation options).
You will receive .gif files that you can upload to your Instagram stories, reels, website, Canva, email signature or GIPHY account.
For GIF’s you would like to show up on social media:
If you would like your GIFs to be searchable on social media platforms, you need a GIPHY Brand Channel.
There are some requirements for this as set out by GIPHY.
Here are their requirements to be approved for a GIPHY Brand Channel (or you can read more on their website HERE.)
You need:
1. Business/brand website e.g. www.yourwebsite.com
2. Business/brand email e.g. info@yourwebsite.com. Not a @gmail.com, @hotmail.com etc
3. Business/brand social media accounts either on IG, FB and or Twitter
4. Minimum of 5 related GIFs uploaded to your GIPHY account (this account is set up before applying for the brand account)
If you meet requirements 1 - 4 then I can create your 5 GIFs that will be uploaded to your GIPHY account before you apply for a brand account with them.
As an extra service, I can help you with this. I can set up your GIPHY account for you: fill in your info, website/bio etc and then upload your GIFs, adding GIF tags and your source URL (usually your website that you would like your GIFs to direct back to when they are clicked on in GIPHY), and then apply for a GIPHY Brand Channel on your behalf.
Please note: approval of a Brand Account on GIPHY is at the discretion of GIPHY. I have no control over who they accept. I am not employed by GIPHY. I have my own GIPHY account and am a verified artist on their platform. It can sometimes take a few days for the approval to go through.
Once your Brand account is approved your GIF’s will be searchable using your GIPHY handle or tags on Instagram, Facebook, Twitter, iMessage etc. Please note: sticker GIFs will show up in places like Instagram/Facebook stories or messages, and other GIFs show up e.g. when choosing to share a GIF in a X post, Facebook post or Signal chat. (This information is correct at time of writing).
If you would like the additional extra service, you first need to make an account on GIPHY and send me the email and the password you set to I can log in and take over the rest.
You can download the GIPHY app on your phone so you can see your GIFs and even copy and paste them to IG stories or share them using the apps share feature while you wait for them to be approved/searchable.
If you would like me to create GIFs for you or if you have any further questions please click the contact button below.
I look forward to hearing from you and creating joyful, fun and impactful GIFs for you and your brand!
Check out my Instagram for recent artwork and offerings.
